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OP-ED: Not Every Investor Is a Good One
A few years back, an investment firm owned by a former Seattle Seahawks wide receiver came knocking with a formal offer, a lawyer, and a multi-page due diligence memo. It felt like a milestone. It took a while to realize the real milestone wasn't the offer — it was learning to ask the right question before saying yes to one.
3 min read


How a Western Washington University Capstone Team Helped Map Our Next Five Markets
In late 2021, a six-student capstone team from Western Washington University's College of Business and Economics took on a real assignment from King's Dream Business Consulting: figure out where the firm should expand next, and back it up with numbers.
3 min read


Making a Brand Feel Human on Social
A practical system for turning social media comments, reviews and messages into real conversations — and conversations into customers.
4 min read


Case Study: Growing the 5th Seattle Urban Book Expo's Social Reach Before Doors Opened
Three weeks of focused social media work ahead of the 5th Seattle Urban Book Expo added roughly 1,300 Instagram followers and grew total post engagement by over 100%, with zero paid ad spend behind it.
2 min read


Tribal-Owned Businesses and the Capital Gap: Numbers Worth Sitting With
Indigenous Peoples' Day is a good occasion to sit with numbers that don't get enough attention the rest of the year: how many Native-owned businesses exist, how much they contribute, and how much harder they have to work to get the same capital.
2 min read


OP-ED: COINTELPRO Didn't Just Target Activists — It Disrupted the Community Economic Institutions They Built
COINTELPRO is remembered, correctly, as an FBI campaign of surveillance, infiltration, and political disruption against Black organizers. Less discussed is how many of its targets were also building the community economic institutions — breakfast programs, mutual aid, credit unions — that neighborhoods still need today
2 min read


Regenerative Distribution: Why Where Your Profit Goes Matters as Much as How You Made It
An extractive business sends its profit up and out of the community that generated it. A regenerative one keeps that value circulating, and the data on what that circulation is worth is larger than most owners realize.
2 min read


OP-ED: Marketing Reveals Society's Deepest Insecurities — From Cigarettes to Band-Aids
Look closely at what an industry had to invent fear or shame around in order to sell its product, and you'll see exactly what that era was insecure about. Two case studies, a century apart, make the pattern hard to miss. Cigarettes and the Invention of a Body-Image Problem In the late 1920s, American Tobacco Company ran a campaign for Lucky Strike cigarettes telling women to "Reach for a Lucky instead of a sweet" — selling cigarettes not as a product women might simply enjoy,
2 min read


OP-ED: Why Voting Matters for Small Businesses of Color
Zoning rules, minimum wage, lending programs, and contracting set-asides are usually decided in the local elections small business owners are most likely to skip. That has a bigger cost for businesses of color than it does for most. What's Actually on the Ballot for a Small Business Owner National elections get the attention, but most of what directly shapes a small business's bottom line gets decided locally: city council votes on zoning and permitting, county budgets that f
2 min read


OP-ED: When the Working Class Can't Afford the Market, That's Not Capitalism — It's an Oligarchy
A market only works if the people doing the buying can actually afford what's for sale. When that breaks down long enough, what's left isn't capitalism anymore — it's concentrated economic power wearing capitalism's name. What a Market Is Supposed to Do The basic promise of a market economy is an exchange: businesses compete for customers who have real purchasing power, and that competition is supposed to improve prices, quality, and wages over time. It depends on both sides
2 min read


What Costco's Ultra-Low Turnover Rate Teaches Small Business Employers
Retail turnover is commonly cited near 60% a year once part-time and seasonal staff are counted. Costco's is reported at about 7%. That gap isn't luck, and a small business doesn't need Costco's budget to learn from it. The Numbers Costco's turnover rate after an employee's first year is about 7%, according to a Wall Street Journal report cited by Becker's Hospital Review in July 2026. Retail turnover industry-wide is frequently cited in the 60% range annually once part-time
2 min read


Why First-Time Business Owners Should Outsource Strategy Sooner Than Later
Most first-time owners treat outside strategic help as something to buy after a problem shows up. The data on how many new businesses survive their first year says that's exactly backwards. What Actually Happens in Year One Nearly one in four new businesses — 23.2% of those that opened on or after March 2022 — closed within their first year, according to a LendingTree analysis of Bureau of Labor Statistics data cited in public radio reporting on small business survival rates.
2 min read


Minority-Owned Business Funding Barriers in Washington: What 142 Applications Show
Minority-owned business owners in the Tacoma and Seattle area are not stalling for lack of effort. Across the applications King's Dream collected for three local business programs, the biggest funding barrier owners named was credit, followed by not knowing where to apply and not having a business plan. None of those is a failure of the business. They are gaps in access, and most of them can be closed. Who applied, and where they were starting from 142 owners applied to work
6 min read


OP-ED: Our Identities Are Shaped by Corporations — That's Why We Have a Right to Demand Accountability
Marketing doesn't just sell us products. It sells us a version of who we're supposed to be. If corporations are going to shape our identities that deeply, we think consumers have earned the right to hold them to a real standard in return. Brands Don't Just Reflect Identity — They Manufacture It The cigarette that signals rebellion, the car that signals success, the sneaker that signals belonging — none of that meaning existed naturally. It was built, deliberately, by companie
2 min read


Value Engineering for Small Restaurants
Value engineering isn't about cutting corners. It's about finding every dollar of cost that isn't actually buying your customer anything they'd notice if it disappeared — and redirecting it toward the parts of the experience they would notice. Start With the Menu, Not the Budget Menu engineering is the clearest form of value engineering a restaurant can do: look at every dish's actual food cost against its price and its popularity, and be honest about which items are quietly
2 min read


Businesses to Start in 2027
Not every good idea is a good business right now. Here's where we see real demand lining up with real opportunity heading into 2027. Aging-in-Place and Eldercare Services The population getting older isn't a trend — it's a demographic certainty, and the services that help people age at home instead of in a facility are nowhere near saturated. Non-medical home care, home modification and accessibility work, and companion services are seeing demand grow faster than the supply o
2 min read


OP-ED: Do I Need a Trademark for My Small Business?
Do you think Gucci or Louis Vuitton actually lose sleep over knockoffs? Their customers can tell the difference, and that's the whole point — the brand is strong enough to not need to chase every fake. Most small businesses are spending trademark money solving a problem they don't have yet. Brand Strength Does Work That Paperwork Can't A trademark protects a name on paper. It doesn't make customers trust you, recognize you, or choose you over a cheaper copy. That recognition
2 min read


The Habits of Entrepreneurs Nobody Puts on a Motivational Poster
Every list of entrepreneur traits reads like a LinkedIn post. The real list is less flattering, and more honest about what it actually takes. A Healthy Disregard for the Rules Entrepreneurs don't build new things by following the existing playbook — they build them by questioning why the playbook exists in the first place. That disregard for rules is uncomfortable to the people around them and essential to the work itself. The same instinct that gets a founder labeled difficu
2 min read


OP-ED: Why We Use the Word Sovereignty
We use the word sovereignty on purpose. It isn't a buzzword we picked for how it sounds — it's borrowed, deliberately, from a much older and more serious fight for self-determination. Where the Word Actually Comes From Tribal sovereignty refers to the inherent right of Native nations to govern themselves — a legal and political status that predates the United States Constitution and has survived centuries of federal policy designed to erase it. It's not a status granted by th
2 min read


Diseconomies of Scale: Why Bigger Isn't Always Better
Every owner has heard that scale makes a business more efficient. Fewer people know there's a point where that stops being true — and where the business that stayed smaller actually runs better than the one that kept growing. Economies of Scale: The Part Everyone Already Knows Economies of scale are the reason a business gets cheaper to run, per unit, as it grows — buying power with suppliers increases, fixed costs spread across more revenue, and specialized roles become affo
2 min read
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