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Organizing the Chaos: Growing The Tidy Magpie's Social Presence
For home organizing business The Tidy Magpie, King's Dream built a social media strategy that turned everyday before-and-afters into real audience growth and more booked appointments. Meet The Tidy Magpie: Calm Spaces, One Closet at a Time The Tidy Magpie is a home organizing business helping clients declutter and reset their spaces, with a team led by professional organizer Maggie. Clutter is a widely shared struggle. A Decluttr and National Association of Professional Organ
2 min read
From Facebook Group to Business: Monetizing Private Chef's Guild
Private Chef's Guild had built a thriving community of private chefs on Facebook — King's Dream helped turn that community into a real, diversified business. Meet Private Chef's Guild: Nearly 800 Chefs, One Facebook Group Private Chef's Guild is an LA-based networking community for freelance private chefs, founded by Nate and Collin. What started as a private Facebook group for chefs to trade job leads, swap industry advice, and find mentorship had grown to nearly 800 members
2 min read
From Mural Reveals to Reels: Growing Calico Salon's Instagram Presence
For Calico Salon's lead stylist Grace and her team, King's Dream built a monthly Instagram content engine that turned everyday salon moments into real, measurable audience growth. Balayage, Color, and Phinney Ridge Character: Meet Calico Salon Calico Salon is a hair salon in Seattle's Phinney Ridge neighborhood, led by stylist Grace alongside a small team of colorists and stylists specializing in balayage, color transformations, and precision cuts. Calico is part of a trade b
2 min read


OP-ED: Not Every Investor Is a Good One
A few years back, an investment firm owned by a former Seattle Seahawks wide receiver came knocking with a formal offer, a lawyer, and a multi-page due diligence memo. It felt like a milestone. It took a while to realize the real milestone wasn't the offer — it was learning to ask the right question before saying yes to one.
3 min read


How a Western Washington University Capstone Team Helped Map Our Next Five Markets
In late 2021, a six-student capstone team from Western Washington University's College of Business and Economics took on a real assignment from King's Dream Business Consulting: figure out where the firm should expand next, and back it up with numbers.
3 min read


Making a Brand Feel Human on Social
A practical system for turning social media comments, reviews and messages into real conversations — and conversations into customers.
4 min read


Case Study: Growing the 5th Seattle Urban Book Expo's Social Reach Before Doors Opened
Three weeks of focused social media work ahead of the 5th Seattle Urban Book Expo added roughly 1,300 Instagram followers and grew total post engagement by over 100%, with zero paid ad spend behind it.
2 min read


Tribal-Owned Businesses and the Capital Gap: Numbers Worth Sitting With
Indigenous Peoples' Day is a good occasion to sit with numbers that don't get enough attention the rest of the year: how many Native-owned businesses exist, how much they contribute, and how much harder they have to work to get the same capital.
2 min read


OP-ED: COINTELPRO Didn't Just Target Activists — It Disrupted the Community Economic Institutions They Built
COINTELPRO is remembered, correctly, as an FBI campaign of surveillance, infiltration, and political disruption against Black organizers. Less discussed is how many of its targets were also building the community economic institutions — breakfast programs, mutual aid, credit unions — that neighborhoods still need today
2 min read
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