Organizing the Chaos: Growing The Tidy Magpie's Social Presence
Meet The Tidy Magpie: Calm Spaces, One Closet at a Time
The Tidy Magpie is a home organizing business helping clients declutter and reset their spaces, with a team led by professional organizer Maggie.
Clutter is a widely shared struggle. A Decluttr and National Association of Professional Organizers survey found that 54% of Americans feel overwhelmed by their clutter, and 78% don't know what to do about it or find decluttering too complicated. For a home organizing business, that gap between feeling overwhelmed and knowing where to start is the opportunity, and a before-and-after photo is often the first proof that a calmer space is possible.
The Challenge: Turning Photos Into Appointments
Home organizing is a visual business — but The Tidy Magpie needed a strategy to turn its project photos into a consistent presence that would actually drive people to book an appointment, not just scroll past a nice photo.
Tips, Reveals, and a 133% Jump in Reach
King's Dream managed The Tidy Magpie's Facebook and Instagram presence with a monthly content calendar focused on what clients respond to most: practical organizing tips, like the brand's "3 R's" framework, and satisfying before-and-after project reveals. Content was scheduled around each platform's own best-performing windows and refined month to month based on what resonated — organized-space photos and tip posts routinely outperformed other content types, shaping the following month's calendar.
The approach drove consistent, compounding growth. By July 2022, The Tidy Magpie's Instagram reach was up 133% and engagement up 91.9% month over month, with Facebook engagement up 80%. A home-organizing Reel became one of the month's top performers, prompting a push toward more video content going forward.
"People don't just want to see a pretty closet — they want to know how to get there themselves. That's the content that worked best for The Tidy Magpie." — Jawan Harris, Founder & Managing Partner, King's Dream Business Consulting
Show the Work, Earn the Booking
A visual service business doesn't need flashy content — it needs a system for turning its actual work into a reason to book. The Tidy Magpie's social strategy did exactly that, growing its audience month over month by showing the value of the work itself.
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The Local Mogul is King's Dream Business Consulting's blog, covering the people and small businesses building our local economies.
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