The Local Mogul Blog.

Marketing doesn't just sell us products. It sells us a version of who we're supposed to be. If corporations are going to shape our identities that deeply, we think consumers have earned the right to hold them to a real standard in return. Brands Don't Just Reflect Identity — They Manufacture It The cigarette that signals rebellion, the car that signals success, the sneaker that signals belonging — none of that meaning existed naturally. It was built, deliberately, by companie