The Local Mogul Blog.

Look closely at what an industry had to invent fear or shame around in order to sell its product, and you'll see exactly what that era was insecure about. Two case studies, a century apart, make the pattern hard to miss. Cigarettes and the Invention of a Body-Image Problem In the late 1920s, American Tobacco Company ran a campaign for Lucky Strike cigarettes telling women to "Reach for a Lucky instead of a sweet" — selling cigarettes not as a product women might simply enjoy,

Marketing doesn't just sell us products. It sells us a version of who we're supposed to be. If corporations are going to shape our identities that deeply, we think consumers have earned the right to hold them to a real standard in return. Brands Don't Just Reflect Identity — They Manufacture It The cigarette that signals rebellion, the car that signals success, the sneaker that signals belonging — none of that meaning existed naturally. It was built, deliberately, by companie

Every business lives or dies by the quality of its leads — even a matchmaking business. When a Seattle matchmaker found her contact form filling up with the wrong kind of inquiries, King's Dream Business Consulting didn't just write her a marketing plan. We rebuilt the front door itself. Chioma “Chi” Amaefule is a Certified Matchmaker and the founder of N.Y.A. Love and Dating Services in Seattle — N.Y.A. standing, in her own words, for “Not Your Average” matchmaker. In early