Bid Prep for a Husband-and-Wife AI Startup: How Anomalo, LLC Landed a Demo With Washington State
The Client
Anomalo, LLC, doing business as Unveil, is a Tacoma-based analytics and artificial intelligence consulting firm founded and run by Elijah and Krystal Adeoye. Elijah serves as Co-Founder and Chief Data Scientist; Krystal is Co-Founder. Unveil builds Generative AI and large-language-model products — from an AI chatbot that helps people compare health insurance plans to an AI-driven tool that flags anomalies and irregularities in benefits applications — and has the technical chops to build for government agencies. What the Adeoyes needed was help translating that expertise into a winning RFP response.
King's Dream took on Unveil as a client through Tabor 100, a Washington-based nonprofit that connects minority business owners with technical assistance providers. Over roughly six weeks in March and April 2024, the engagement focused entirely on one goal: get Unveil bid-ready.
Building the Bid Muscle From Scratch
Unveil had the product. It didn't have a capability statement, a pipeline of the right opportunities, or a repeatable process for responding to a government RFP. King's Dream built all three:
A capability statement that translated Unveil's technical differentiators — Generative AI, predictive modeling, data engineering, and techniques like Retrieval-Augmented Generation and Parameter-Efficient Fine-Tuning — into the plain-language format procurement officers actually look for, plus the NAICS codes that make a small AI firm searchable in vendor databases in the first place.
A curated vendor list, filtered by NAICS code across Washington State, paired with an introductory email template Unveil could send cold to potential government and enterprise partners.
A list of industry-specific bid subscriptions, so Unveil would stop hearing about relevant RFPs after the fact and start seeing them the day they posted.
Coaching sessions on bid strategy itself, run alongside two live RFP/RFI responses already in progress, plus feedback on the proposals as they were being written.
The Bids Themselves
The RFP coaching wasn't theoretical — it was applied in real time to two active Washington State opportunities. Unveil responded to a Washington Health Benefit Exchange RFI for consumer decision-support tools, proposing "Pearl," an AI chatbot designed to help residents navigate health insurance options in plain language. In parallel, Unveil responded to a Washington State Department of Social and Health Services RFI across two use cases, proposing "Sentinel," an AI-assisted tool built to help caseworkers process applications faster and flag likely errors or fraud for human review — with every flagged recommendation explained in plain language rather than delivered as an unexplained score.
The Win
Unveil was selected to provide a live demonstration for the Washington Health Benefit Exchange — direct, measurable proof that the capability statement, the bid strategy coaching, and the proposal itself had done their job. For a two-person startup competing against firms many times its size, an invitation to demo in front of a state health agency is the opening a small business needs to get taken seriously in a room it wouldn't otherwise be in.
Building the Business Behind the Bids
King's Dream also worked with Krystal directly on project management fundamentals — Agile and Scrum methodology, mapped specifically to how Unveil actually operates — because a startup that wins a state contract needs to be able to run it. Krystal's Scrum Open assessment score rose more than 30% over the course of the engagement. King's Dream also laid out a certification roadmap, including the Google Project Management Certificate and the Certified Associate in Project Management (CAPM), so that operational credibility keeps building well past the engagement's end.
What Came Next
King's Dream closed the engagement with a short, specific list of next steps: keep working the vendor list, stay on top of the bid subscriptions instead of catching up to them, and pursue OMWBE certification as both a small business and a Black-owned business — a certification that makes a minority-owned firm more competitive in exactly the kind of bidding process Unveil had just been through.
Anomalo, LLC is the kind of client King's Dream was built for: a small, minority-owned tech company with real technical capability and no existing playbook for government contracting. Six weeks of bid-prep consulting didn't just produce a better proposal — it produced a state-agency demo, a measurably stronger project-management foundation, and a clear roadmap for the certifications that open the next round of doors.
If your business has the expertise but not the government-contracting playbook, talk to King's Dream about what bid-prep support looks like for your stage.
The Local Mogul is King's Dream Business Consulting's blog, covering the people and small businesses building our local economies.
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