The Local Mogul Blog.

When Dallas singer-songwriter Reuben Lael needed his social media to work as hard as his music, King's Dream took over the content calendar — and when his single “Winning” dropped, his Instagram reach jumped 258% in a month. An Artist Who Needed a Content Engine Reuben Lael is a Dallas-based singer-songwriter and personal brand, releasing original music and building his own following one post at a time. Like a lot of working artists, he had the talent and the releases — what