Case Study: A Marketing & Brand Advocate Strategy for Republic of Cider

Oct 15

1 min read

Updated: Oct 17

Republic of Cider already had steady sales — founder Emily Ptasinski was ready to invest in a bigger marketing and brand-advocate push. Here's how King's Dream helped map the path forward.

Glasses of craft cider, representing Republic of Cider's product

Where We Started

Republic of Cider was already in a solid financial position, with a receptive founder open to new growth strategies and ready to invest in marketing.

What We Did

Built a full marketing plan and brand advocate strategy covering website/SEO, social media, blog/news content, and email marketing
Developed an influencer and grassroots brand-advocate approach tailored to the cider community, including tasting events and a VIP program
Mapped out a path to build long-term brand awareness and customer loyalty

The Outcome

Emily was open-minded and receptive to the growth strategy throughout the engagement. Republic of Cider left with a complete marketing and brand advocate roadmap — from grassroots tasting campaigns to a VIP program — to build on as the business continues to grow.

The Local Mogul is King's Dream Business Consulting's blog, covering the people and small businesses building our local economies.