Case Study: Building a Digital Marketing Strategy for Jay Stoneking Art

Where We Started
Jay had a defined artistic practice and goals already in motion — releasing accessible art prints, opening commissions for business clients, and building momentum around his installations and events — but needed a digital marketing strategy to support the growth he was planning.
What We Did
Built a comprehensive digital marketing plan covering website and SEO, social media, blogging, influencer and brand-advocate strategy, email marketing, and PR/media outreach
Mapped out social media calendar strategy and grassroots community-building tactics
Aligned the marketing roadmap with Jay's concrete upcoming milestones — print releases, commission openings, and gallery/installation events
The Outcome
The engagement moved smoothly from a clearly defined start: goals were established early, and Jay was open and engaged throughout the consultation. He left with a complete digital marketing roadmap to support his growing art practice — from his gallery installations to new revenue streams like prints and commissions.
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