Case Study: Clarifying the Brand for Picnic Party Seattle

1 day ago

1 min read

A styled picnic setup, representing Picnic Party Seattle's pop-up events

Where We Started

Hannah's picnic-styling concept already had real traction, but she wanted a clearer path forward: how to talk about the business, how to position it alongside her own personal brand, and where to take both next.

What We Did

Met with Hannah to understand Picnic Party Seattle's services and her goals for the brand
Worked through how to differentiate her personal brand from the Picnic Party Seattle business brand
Provided strategy recommendations to help clarify direction for both

The Outcome

Hannah left the engagement with concrete strategies to help her think through branding and next steps for Picnic Party Seattle — a foundation she can continue to build on as the business grows.

The Local Mogul is King's Dream Business Consulting's blog, covering the people and small businesses building our local economies.

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