Bee and Lorem Aesthetics: Building a Store-Ready, Search-Friendly Site for a Growing Skin Therapy Practice

5 days ago

1 min read

Updated: 4 days ago

A growing Las Vegas skin therapy practice had loyal clients walking through the door, but no way to sell to them online and no visibility for new clients searching nearby. King's Dream built the store and the search foundation to fix both.

Who Is Bee and Lorem Aesthetics

Bee and Lorem Aesthetics is a Las Vegas-based skin therapy and self-care space led by esthetician Ashlee Bee. The practice focuses on facial treatments and waxing services, with a client-first, self-care-centered brand voice.

The Challenge

Heading into a new year, Ashlee came to King's Dream Business Consulting with two goals: add e-commerce so clients could shop retail products online, and strengthen the site's SEO so new clients searching for esthetics services in Las Vegas could actually find her.

What King's Dream Built

An online store build-out on the practice's existing Wix site, giving clients a way to purchase retail skincare products directly online.
A site upgrade heading into the new year, refreshing structure and content to support the new store.
Foundational SEO work aimed at improving visibility for local, service-based searches (e.g., facials and waxing in Las Vegas).

The Takeaway

For a service-based beauty and self-care business, a store and strong local SEO work together: the store gives existing clients another reason to stay engaged between visits, while SEO brings new clients in the door. Bee and Lorem Aesthetics now has both pieces in place to support growth.

The Local Mogul is King's Dream Business Consulting's blog, covering the people and small businesses building our local economies.

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