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Kinetikos Lifestyle: Building a Digital Front Door for a Vancouver, WA Fitness Boutique

Writer: Jawan Harris
Jawan Harris
1 day ago
2 min read

A Vancouver, WA fitness studio had a service side and a product side to market, but no time to run the day-to-day marketing infrastructure either one needed. King's Dream became the outsourced team handling everything from the website to the supplement packaging.

Trainer coaching a client during a fitness session at a Vancouver, WA fitness boutique

Meet Kinetikos Lifestyle: A Vancouver, WA Boutique Studio With Its Own Supplement Line

Kinetikos Lifestyle is a health and fitness lifestyle boutique studio based in Vancouver, Washington, founded by Reggie Senegal. Beyond in-studio coaching, Kinetikos also built out its own branded line of nutrition supplements, giving the business both a service side and a product side to market.


Boutique studios compete on identity as much as on workouts. In Hapana's 2024 USA industry survey of 324 studio owners, managers, and head-office staff, 63% named maintaining a strong brand identity in a crowded market as a challenge, and 58% pointed to growing local competition. For a studio that also sells its own supplements, the brand has to hold together in two places at once: on the website a prospective member finds, and on the box a customer takes home.


The Challenge: A Website That Had to Work as Hard as the Studio

When Kinetikos came to King's Dream Business Consulting, the studio needed its website to actually work for the business, a clearer plan for turning visibility into leads and sales, and a consistent presence on social media and Google — the day-to-day marketing infrastructure that a growing boutique studio doesn't always have time to build in-house.


The Build: An Outsourced Marketing and Design Team, From Website to Supplement Box

King's Dream served as Kinetikos' outsourced marketing and design team, handling:

  • Website functionality and messaging improvements to turn the site into a real lead-generation tool

  • Google Business Profile and Facebook page management, including monthly visibility reporting

  • A marketing and website redesign plan paired with lead-generation and sales support, including coordination on Google Ads

  • Brand and packaging design for Kinetikos' own supplement line, including product labels and custom retail boxes

  • Ongoing print and digital collateral, from brochures to social graphics


The Results: Visibility Tracked Month Over Month and a Full Brand System

Over the course of the engagement, King's Dream took over day-to-day management of Kinetikos' Google Business Profile, tracking visibility month over month, and stood up a branded supplement product line — complete with labels and packaging — alongside the studio's core service marketing. The engagement ran from mid-2021 through its close-out in 2022, giving Kinetikos a full marketing and brand system rather than a single one-off project.


The Takeaway: One Story, From the Homepage to the Supplement Box

A boutique fitness studio's growth isn't just about the workouts — it's about whether the website, the Google listing, and the brand on the shelf all tell the same consistent story. For Kinetikos, King's Dream became the outsourced team that kept that story moving, from the homepage to the supplement box.


Ready to Build Your Brand's Story?

If your business needs a marketing and design partner who can handle everything from your website to your packaging, King's Dream Business Consulting is ready to help. Reach out to start your own Discovery consultation.



The Local Mogul is King's Dream Business Consulting's blog, covering the people and small businesses building our local economies.

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